Our charity of the Year 2016 - CALM, Campaign Against Living Miserably
It's now official, we have our Charity of the Year 2016 - CALM, Campaign Against Living Miserably. We officially launched our partnership on Thursday 28 January.
The campaign against living miserably is dedicated to preventing male suicide, the single biggest killer of men aged under 45 in the UK
After receiving loads of nominations from various charities, including ones put forward by members of our workforce, the Campaign Against Living Miserably was an overwhelming winner in our employee vote. For the second year in a row, our 'charity champions' panel shortlisted three charities that all our employees could vote for and CALM came out top by a large margin.
Whilst we regard ourselves to be at the forefront of gender diversity, indeed we believe we have one of the highest percentages of female drivers in the country, the fact remains that the bus industry is a traditionally male dominated environment and many of our colleagues and customers fit into the target group of the campaign.
However, we mustn't forget that the charity doesn't just help men. The wider work of the campaign centres around the broader topic of suicide and how it affects everyone. Women have many men in their lives - whether they are partners, family, friends or colleagues – and many people have been affected in some way by a suicide, or even potential causes such as depression.
our previous charity partners
2015 Alzheimer's Society - a record £13,750 raised!
2014 Launchpad - raised over £9,400!
2013 Parents and Children Together - raised over £6,500.
2011 & 2012 Duchess of Kent House - £8,000 raised!
2010 Help for Heroes - over £4,500 raised.
2009 Thames Valley Air Ambulance - raised over £3,000
2008 Macmillan Cancer Support - over £3000 raised